We ask these questions with each of our branding customers to dial-in a deep understanding of their brand and their company's values. Brands are so much more than a logo. They are an essence, a personality, they represent what you want your customers to think about you. They are visual and deep and therefore it takes so deep reflection on the principles ideas you wish to portray in its design. Be detailed.

First Name

Last Name

Company

Phone *

Email *

Who is your Target Audience(s)

Brand Mission and Vision: What is the mission and vision of your brand?

Brand Personality: If you could describe your brand in three words, what would they be?

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Competitor Analysis: Who are your main competitors, and how do you want your logo to differ from theirs?

What values or messages should the logo communicate (e.g., trust, strength, professionalism, innovation)?

Logo Look and Feel: Do you have a preference for a particular type of logo? (e.g., wordmark, pictorial mark, abstract mark, mascot, combination mark, emblem)

Visual Elements: Are there specific symbols or imagery you’d like to incorporate (e.g., tools, a house, the American flag, animals, characters, etc.))?

Typography - Fonts: Do you have a preference for a bold, strong font or a sleek, modern one?

Style Preferences: Are there existing logos you admire? You can include links for us to see or upload images below.

Existing Brand Assets: Do you have any existing branding materials (like a style guide, previous logos, or marketing materials) that we should consider?

Logo Upload

Legal Considerations: Are there any trademarked elements or industry regulations we need to be aware of when designing your logo?

Practical Considerations: Will the logo be used more for digital or print (or both)? Do you want an emblem that could go on a hat or a shirt. How will you use it?

Tagline or Text: Do you want to include a tagline in the logo, or should it be standalone?

Color Dynamics: What color(s) do you wish to dominate your logo? What secondary color(s) would you like in your logo? What colors or color palettes best represent your brand’s personality and values for the logo design?

Color Essence: If you don't know your color yet, what message would you like the color to represent? Luxury, trustworthiness, energy, innovation, calmness, sophistication, playfulness, boldness, elegance, creativity, freshness, dynamism, approachability, security, passion, reliability, modernity, tradition, professionalism, friendliness.

Industry Connection: Should the design emphasize symbolism of your business. (e.g., tools, imagery, symbols, or other representations)?

Avoidances: Are there any colors, fonts, or styles you absolutely want to avoid?

Is there anything else that should be taken into consideration when creating your brand?

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