A.I. Generated U.S.P.

"Your WHO's WHY"

A USP is a Unique Selling Proposition. It can be used as a tagline and if done properly, it will help you make sales by telling your prospect why they should choose you. If you have one, your U.S.P. is probably vague and almost meaningless. We are going to harness the power of A.I. to help you generate a WHY Statement that encompasses your brand’s identity and will help people know who you are, what you are good at, and WHY people choose you.

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Most U.S.P.'s or taglines are cliche and ineffective. They are usually always something that your competitors could say about themselves which makes it meaningless. For example, if you say "Great Customer Service," that should indicate something that is your unique offering and while that may be true of some of your competitors, there is no way it is the way all of your competitors have poor customer service, so why not say something that is uniquely yours and that can help you make a sale or two? This form will take you through some questions about you, your motivations and differentiators and then it will automatically feed your answers into ChatGPT and then email you ideas for your tagline. Once you submit, check your email for the brain dump of ideas. We look forward to seeing your new unique Unique Selling Proposition or you WHO's WHY!

What is the mission or core purpose of your business, beyond what you do, WHY do you do it?

What do you aspire for your clients to say about you?

What fundamental values (non-negotiables) propels your company (e.g., innovation, integrity, etc.)?

Who is your ideal customer?

What are the primary pain points, needs, or challenges faced by your ideal customer?

Do you have unique or proprietary methods? If yes, describe how it makes you special?

What do you receive compliments from your customers about most?

How would you describe your brand personality (professional, friendly, innovative, bold)?

Who are your top 2 main competitors?

What do you do better than them?

Any other thoughts you would add to help dial in your U.S.P or tagline?

This next part is a little tricky, but it will pay off for you when you follow these instructions. Click submit below and you will receive your answers in an email. You can then copy and paste those answers and feed it into your favorite A.I. Tool, we use chat GPT. Make sure you also copy the prompt below to instruct the A.I. Tools how to help you.

PROMPT: Using the completed form and any relevant materials (brand mission, values, target audience, unique selling propositions, founder story, and competitor analysis), dive deep into the brand’s essence. Draw on Dan Kennedy’s direct-response principles to highlight the most urgent emotional triggers and core benefits, apply Alex Hormozi’s approach to creating an irresistible, transformation-focused offer, and incorporate Russell Brunson’s storytelling and ‘Attractive Character’ concepts to craft a cohesive, memorable hook. Then, propose 3–5 concise, compelling taglines or USP/WHY statements that authentically reflect the client’s personality, resonate with their ideal customers, and clearly differentiate them from competitors. Test each option for clarity, emotional impact, and strategic alignment, ensuring the final choice captures the brand’s unique promise in a powerfully engaging way. It should be brief, similar to the length of Amazon, Canva, and Saddleback Leather’s USPs.

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